Introduction

This document describes a policy and procedure relating to cards which are variously called "calling cards" or "business cards".  Its provisions apply to all units having funds administered by the University.

Operational considerations, including a layou guide and printing instructions, are described.

Certain terms used in this document are defined below.

1. A logo is a leter, symbol, or sign used to represent an entire work or phrase.
    
2. A logotype is a single piece of type, printing plate, or equivalent faced with a term which is frequently used in a prescribed maner.

General

The presently copyrighted University Logo is used on business cards.

1. The Logo is displayed on business cards as designed.  Additions, deletions, obscurations, or changes to its design may not be made. The Logo layout includes a surrounding area which is devoid of design elements or type.  Additions, deletions, obscurations, or changes to the surrounding area may not be made.
   
   
2. Existing stocks of business cards bearing the University Seal or the previous Logo may be used until exhausted.  These stocks are replaced by business cards bearing the current University Logo.
   
   
3. The Seal of the University is not used on business cards.

The University Logotype line is used on business cards.

1. The content of this line is the words"The University of Manitoba".
   
   
2. This Logotype line is located in a defined position to the right of the University Logo.  Additions, deletions, obscurations, or changes may not be made to this line.

One additional logo may be optionally displayed on business cards.

1. An optional logo is one which has been recognized through copyright by the University as representing one of its activities or units.  Alternatively, an optional logo is one which represents a liaison between the University and another institution which is not part of The University of Manitoba.
   
   
2. An optional logo is displayed on business cards as designed.  Additions, deletions, obscurations, or changes to its design may not be made.
   
   
3. And optional logo is not given superior prominence relaive to the University Logo.  Prominence is, in part, determined by size, position, and contrast.

A sample showing the composition of business cards is available by contacting the Printing Group.

1. The sample shows the location of the University Logo and its surrounding area.  The location of an optional logo is also shown.
   
   
2. The locations of the University Logotype line, the person's name, the person's title, and the telephone number(s) are shown.
   
   
3. The sample shows the position of other information, such as an address, which is included on business cards.

Operational Considerations

Design, layout, and printing of business cards is executed following the provisions of this policy and procedure.

The University maintains a supply of card stock used for business cards.

1. The University Logo is printed in a two-colour (brown/gold) version, in a brown only version, or in a black only version.  The two colour version is used if an optional logo is printed in colour.

For further information, contact the Printing Group (474-9284) or University Relations (474-8346).