Strategic Plan Update - Forging Connections

FORGING CONNECTIONS to foster high impact community engagement

We are committed to developing and fostering relationships that enable the University and our alumni, donors and partners to have a direct, positive impact on people’s lives.

 

Progress Highlights

Multi-platform storytelling: The UM Today News network, sharing stories of the university community’s successes in learning, discovery and engagement, received over five million page views, with 60 per cent of traffic originating outside the university. Social media channels exceeded 205,000 followers worldwide and have experienced a 200 per cent increase in followers since December 2015. More than 120,000 alumni and friends worldwide read about the achievements of researchers, scholars, students and fellow alumni in the award-winning pages of UMToday The Magazine, launched Fall 2015 and published semi-annually and online.

UM Today Page Views

UM Today Page Views

Year Page views
2014 1,242,777
2015 1,531,944
2016 2,256,681

Source: Vice-President (External)

 

UM Social Media Subscribers

Year Facebook Twitter Instagram LinkedIn Youtube
2014 37,058 17,950 4,300 0 1,414
2015 51,194 24,026 9,794 10,518 2,304
2016 68,788 28,890 15,283 837,823 3,345

Source: Vice-President (External)

Strengthened alumni relationships: The Distinguished Alumni Awards and Seniors Alumni Learning for Life program are opportunities to create meaningful connections with alumni. The Distinguished Alumni Awards honoured 22 alumni and brought together over 1,100 students, faculty and government and community leaders. The Seniors Alumni program provides an opportunity to explore new ideas from researchers and fellow alumni on a variety of topics. 29 lectures have been held since Fall 2015.

Milestone fundraising: Strong support from the community has enabled the University’s Front and Centre Campaign to achieve $430,804,377 of its $500,000,000 goal as of March 31, 2017 (The most recent milestone achieved, as announced December 2017, is $456,925,065). 57,725 donors have contributed to date, of which 23,308 are alumni and 11,203 are first time donors.  These funds are already having significant impact across the university community, including:  573 students awards, bursaries, scholarships and fellowships; 18 new endowed Research Chairs and Professorships; and 37 new and upgraded buildings.

 

Philanthropic Goals and Achievements based on goal of $350M

Philanthropic Goals and Achievements based on goal of $350M

Year Annual Projections Annual Realized Gifts Campaign Projections Campaign Realized Gifts
09/15-10 - 03/31/11 $22,545,000 $15,361,080 $22,545,000 $15,361,080
2011-12 $24,545,000 $27,185,558 $47,090,000 $42,546,638
2012-13 $20,380,000 $21,463,142 $67,470,000 $64,009,780
2013-14 $22,380,000 $26,135,238 $89,850,000 $90,145,018
2014-15 $35,150,000 $37,613,135 $125,000,000 $127,758,152
2015-16 $55,000,000 $108,031,462 $180,000,000 $235,789,615
2016-17 $70,000,000 $28,609,207 $250,000,000 $264,398,822
2017-18 $55,000,000 $305,000,000  
2018-19 $45,000,000 $350,000,000

Source: Vice-President (External)

Long-term vision for Southwood precinct: As part of the Visionary (re)Generation Master Plan, which will guide the development of the Fort Garry Campus over the next 30 years, seven large-scale events, 15 community conversations and five Neighbourhood Network meetings were held as part of a collaborative planning process.

Community outreach: A wide range of community-focused events, performances and programs connect the University with thousands of Manitobans, out-of-province visitors and alumni and friends worldwide. The Visionary Conversations speaker series, addressing current topics ranging from poverty to reconciliation to refugees, held 19 events that attracted an audience of 3,000 in person and thousands more through digital engagement. Mini University achieved a 21.4 per cent increase in registrations for its summer programs, reaching 15,000 children annually.

Mini U Summer Registrations

Mini U Summer Registrations

Year Number of Registrations
2013 5,453
2014 5,698
2015 5,740
2016 6,391

Source: Vice-President (External)

 

Moving Forward

Front and Centre Campaign: Achieve the $500 million campaign goal in order to support University priorities in the areas of Indigenous achievement, research excellence, graduate student support, outstanding student experience and places and spaces.

Young alumni engagement: Develop a robust young alumni program that incorporates both in-person and virtual events while leveraging partnerships with groups across the University such as Career Services, Bison Sports and Mini U.

Research promotion: Maximize opportunities to showcase University of Manitoba researchers through communications such as Conversation Canada, a new digital media outlet with a mission to share academic expertise nationally and globally. 

Digital communications: Continue to enhance the user experience and deliver integrated, best practice digital solutions for our internal and external community through efforts such as redesigning umanitoba.ca and modernizing the content management system.