Marketplace

     Originally designed to be a one-time event in 1989, Marketplace has become an annual showcase for ideas that promote rural economic diversification in North Dakota.  Marketplace’s organizing sponsors are U.S. Senator Kent Conrad and the state’s Commissioner of Agriculture.  The event is described by its organizers as “a supermarket of ideas, information, and resources for rural economic development” (Marketplace web site).  Marketplace actively promotes cooperative development, including a ‘Co-op Night’ as part of the activities.  The program involves two other primary features: an annual 'Marketplace Day' and a printed North Dakota Economic Development Resource Directory.  Marketplace 2000 was scheduled to be held January 6, 2000 in Bismarck.

     Marketplace Day involves “idea booths” set up by people who have developed their ideas into businesses, many of which are on-farm operations.  The booths are set up so that these entrepreneurs can share their business experience with others attending the event.  Workshops and seminars are also conducted.  A wide range of speakers, including presenters from private businesses, government, universities, and farmers who are running their own businesses, conduct these sessions.  Past presenters have included Ken Throlson, the president of North American Bison Cooperative (Vogel).  Workshop topics include items such as business and farm management, food processing, and high value crops.  In 1998, over 200 booths were set up and 100 workshops were held at Marketplace. 

     The Resource Directory is a printed booklet of over 100 pages that includes a list of economic development ideas and programs that are available to assist North Dakota’s residents.  Included in the Directory is a section on “How to Catch ‘Co-op Fever’”.

     The first Marketplace held in 1989 was organized by Sarah Vogel, the state’s Commissioner of Agriculture at the time, and U.S. Senator Kent Conrad.  That first event attracted about 700 participants, and by the second year attendance had doubled.  Since 1992 the event has attracted an average of 4,500 people each year. The event receives assistance from more than 200 businesses and other organizations.  Major financial support is also received from the U.S. Department of Agriculture's Agricultural Marketing Service (Marketplace web site).

References

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