Dr. Michael Campbell

Dr. Michael Campbell
Director and Professor
Natural Resources Institute
University of Manitoba
Winnipeg, Manitoba
Canada R3T 2M6
Tel.: (204) 474-8514
Fax: (204) 261-0038
E-mail: michael.campbell@umanitoba.ca


1996 Ph.D University of Waterloo
1980 B.A. University of Manitoba
1986 M.A. University of Manitoba


Dr. Michael Campbell was appointed as Director of the Natural Resources Institute for a five-year term beginning January 1, 2012. Prior to joining the NRI, Dr. Campbell was a Professor in the B.R.M.C.D. Program, Faculty of Kinesiology and Recreation Management, University of Manitoba.

Research Interests

Dr. Michael Campbell's research interests focus primarily upon the relationship between various forms of nature based tourism, outdoor recreation and the environment in which these activities takes place. In this context the environment is viewed very broadly and includes the physical (abiotic), living (biotic), and social (cultural) spheres. As such a good deal of his work is focused upon mitigating impacts in natural environments and the human dimensions of wildlife and natural resources. Michael successfully completed a six year $999,500 CIDA grant to develop a Masters Degree program in collaboration with the Wildlife and Animal Resource Management Department of Makerere University in Uganda, the Uganda Wildlife Authority and Uganda Tourism Board. In addition to the Masters degree a key element of the project is the development of community tourism initiatives in regions and communities surrounding national parks in Uganda. For more information, please see the University of Manitoba – Makerere UPCD CIDA Tier 2 Project web site or the photo gallery.

This work built upon the work previously conducted with graduate students in Tanzania and partnerships developed with St. Joseph's College in Darjeeling India. Dr Campbell also studied the efficacy of the province's "Bear Smart" initiative. The Bear Smart project examined cottager's attitudes towards bears and removing bear attractants on their properties. Results of the study are being used to guide refuse management and regulation in bear habitat both inside and outside parks and protected areas. Dr Campbell also maintains an ongoing trial monitoring program in Riding Mountain National Park. His Ph.D. research on the role of earth science knowledge in interpretation, planning and management of parks identified dramatic changes in the way science is being used in support of park management. Michael spearheaded the development of the Parks and Protected Areas Research Forum of Manitoba. He continues to collaborate widely within the University of Manitoba and has Graduate students in Recreation Management and Community Development, The Natural Resource Institute and the Department of Environment and Geography. Previous work includes collaborations with Dr. Kelly MacKay in a research seeking to understand the basis for support for hunting in Manitoba as well as the development of backcountry management plan for Riding Mountain National Park. In addition to his ongoing monitoring program. Michael is investigated the biophysical basis of recreational landscapes of Manitoba in collaboration with Drs. Rick Baydack of the Department of Environment and Geography and Dave Barber of the Centre for Earth Observation Science through the CFS/NSERC/SSHRC funded Manitoba Ecosite Classification and Decision Support System project. A number of his graduate students are studying constraints to TCT trail use, urban goose management, application of GIS to enforcement in Quetico PP, boreal river canoe habitat modelling, outdoor adventure as therapy in treating eating disorders. Past students research includes the effectiveness of signage in litter reduction, impacts of community tourism on residents in Tanzania , effectiveness of wilderness programming for youth at risk.

Recent Publications

Recent Refereed Abstracts, Posters and Presentations


Campbell, J.M. (2013). Sustainable rural community development in Western Uganda: Tourism’s potential to alleviate poverty and support community solidarity. Protected Areas and Place Making, Foz de Iguazu, Brazil. April 21-26.

Davidson-Hunt, I., Idrobo, C.J., and Campbell, J.M. (2013). Biocultural Design: Weaving Cultural Landscapes into Community-based Enterprises in and around Protected Areas. Protected Areas and Place Making, Foz de Iguazu, Brazil. April 21-26.

McKay, K.J. & Campbell, J.M. (2012). Innovative community tourism in Uganda: International tourists, national networks, local livelihoods. Teoros 32 (1). 59-64.

Campbell, J.M. (2012). The effect of education in promoting “Bear Smart” behaviour. Forest Policy and Economics 19. 56-65.

Jacobs, M., Fehres, P. & Campbell, J.M. (2012). Measuring emotions toward wildlife: A review of generic methods and instruments. Human Dimensions of Wildlife 17 (4). 223-247.

Campbell, J.M. & McKay, K.J. (2012). Understanding Tourist Choices in a developing tourist community. 6th International Conference on Monitoring and Management of Visitors in recreational and Protected Areas. Stockholm, Sweden, August 21-24. 270-271.

Dranzoa, C,, Campbell, J.M., Nizeyi, J.B., Drama, R. & Amuno, J.B. (2011). Local community empowerment through tourism: realities, and dilemnas in Bwindi Impenetrable National Park Neighborhood. Sustainable tourism and environmental education: A natural link. 7th Atlas Africa Conference. Kampala Uganda, June 6-8, 2011.

Obua, J., Campbell, J.M., Nakileza, B. & Drama, R. (2011) The role of women’s groups and non-governmental organizations in conservation, tourism and nature education in Kibale Conservation area. Sustainable tourism and environmental education: A natural link. 7th Atlas Africa Conference. Kampala Uganda, June 6-8, 2011.

Campbell, J.M. & MacKay, K.J. (2011) Mountain Gorilla Conservation and Sustainable Tourism. Wildlife Society Conference, Kona Hawaii, November 5-10, 2011.

Campbell, J.M., Fehres, P. & Jacobs, M. (2010). Changing behaviour in cottage country: understanding cottagers’ intentions. Pathways to success: integrating human dimensions into fisheries and wildlife management. Estes Park Colo. September 27-Oct 1, 2010.

McCance, E., Baydack, R., Walker, D.J., Riewe, R. & Campbell J.M. (2010). Understanding urban whitetail deer movement in a Canadian metropolitan Center. 17th Annual Wildlife Society Conference, Snowbird Utah, October 2-6, 2010.

Campbell, J.M. (2010). Are they listening? Monitoring cottager's compliance in reducing a property's attractiveness to bears in response to a targeted educational campaign. In recreation, tourism and nature in a changing world, proceeding of the 5th International Conference on Monitoring and Managing Visitor Flows in Recreational and Natural Areas, Wageningen Netherlands May 30-June 3, 2010.

Campbell, J.M., Dranzoa, C.D., Nizeyi, J.B. & J.B. Amuno (2009). University community partners in pro-poor tourism planning and development:Initial results of a community tourism programme in Uganda. Meet old and new worlds in research, planning and management: 15th International Symposium on Society and Resource Management. Vienna, Austria, July 5-11, 2009


Skål International Sustainable Development in Tourism Award (Education and Media) 2011.

Recent Keynote and Invited Speaker

Campbell, J.M. (2011). Developing Sustainable Tourism in Uganda: lessons and opportunities for Manitoba. Invited Speaker. Travel Manitoba Annual Conference. Winnipeg Manitoba. April 11, 2011
Campbell, J.M. (2010). Public attitudes to tourism and recreation based hunting: Implications for operators and DMOs. Keynote Speaker. Mission Impossible: Sustainable Hunting Tourism Conference, Roveniemi Finland, November 17-18, 2010.
Campbell, J.M. (2009). Pro-poor tourism in Uganda: sustainability and partnerships. Invited Speaker. Arthur Mauro Centre for Peace and Justice, University of Manitoba, October 16, 2009.
Campbell, J.M. (2009). Wildlife management as social practice: foreign views on Dutch discussions. Invited Speaker, Waginengen University, Waginingen Netherlands, September 10, 2009.
Campbell, J.M. (2008). Strengthening support for community tourism in Uganda through university community partnerships. Presentation to Forest and nature Conservation Policy Group, Waginingen University. Waginingen Netherlands. September 2, 2008.

Professional Organizations and Service

Chair Travel Manitoba Sustainable Tourism Industry Advisory Committtee
Member, Canada GeoParks Council
Member, IUCN Tourism and Protected Areas Specialist Group, (TAPAS)
Chair, Parks and Protected Areas Research Forum of Manitoba (PPARFM)
Associate Editor, Leisure/Loisir
Reviewer, Human Dimensions of Wildlife, Environments, Forest Policy and Economics

Research Group Affiliation:

Full Member - Leisure and Tourism

Courses Taught:

• NRI 7262 - Master's Thesis Research Seminar
• NRI 7180 - Sustainable Development and Natural Resources
• REC 1300 - Introduction to Leisure Travel
• REC 3090 - Sustainable Nature-Based Tourism
• REC 4090 - Nature-Based Outdoor Recreation/Education 2
• REC 7050 - Issues in Outdoor Recreation
• GEOG 4350 - Field Studies in Geography

Current Graduate Students

Anastasia Morozova
Nana Asante Appah
Mallory Light
Hanjung Lee
Beibei Lu