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Barnes, Kenneth and Everett Banning.

Toronto, McClelland and Stewart, cl985. 240pp,cloth, $24.95, ISBN 0-7710-1047-8. CIP

Reviewed by Chris Kempling

Volume 14 Number 2
1986 March

As you can tell by the price, the authors of this book about current Canadian entrepreneurs intend to follow the example set by their subjects: develop a good product, then charge what the market will bear. Despite the hefty cost, however, Money Makers! is worth reading. The two authors are the creators of the Global Television Network's series Everybody's Business, from which they obviously gleaned examples for this book.

Kenneth Barnes is executive producer of the show, while Everett Banning works as economics editor and news anchorman for Global. It is readily apparent after reading Money Makers! that the entrepreneurial spirit is alive and well in Canada. The authors examine the dreams, the faltering starts, the hard work, and the determination of over fifty enthusiastic free enterprisers. Examples include a manufacturer of children's playgrounds, a regional brewer, several restauranteurs, and a house painting franchiser. The word "secrets" in the title is merely a sales gimmick. The common denominators in these entrepreneurs' successes seem to be good ideas, a willingness to take long term financial risks, long sacrificial hours of work, and an ability to attract committed partners or employees. Very few of the "money makers" started out wealthy, but they were able to convince those who had money of the practicability of their ideas. In essence, Money Makers! is a compendium of Canada's nouveau riche.

The book is divided into five parts, each describing about eight success stones. The sections are written so that you can squeeze one or two into an average coffee break. The segments follow a structured formula, however, that tends to become tedious after the thirty-sixth time. The conclusion of Money Makers! contains a summary of helpful hints for budding entrepreneurs, as well as suggestions for government.

Predictably, they recommend lower taxes and less government intervention in the marketplace. The examples set by these hardworking business people, who succeeded despite chauvinistic banks and excess government regulation, should inspire quite a few new enterprises.

Chris Kempling, College of New Caledonia, Quesnel, B.C.
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