Between the age of 35 and 50
Two person household without children under the age of 17 years in the household
Spending upwards of $500 per month on food
Annual household income of upwards of $60,000.
Consumers say they would rather buy a PFP
food product than one produced with pesticides all things being equal.
Consumers are concerned about sustainable agriculture
…flour, oil & whole grains...
Consumers willing to try new PFP
products tended to be younger than 35.
…and tended to have higher incomes.
Up to 10% more.