NORMALIZING SUSTAINABILITY: USING A SOCIAL PRACTICE APPROACH TO ENCOURAGE BEHAVIOURAL CHANGES?
John Robinson is a Professor at the Munk School of Global Affairs and Public Policy, and the School of the Environment, at the University of Toronto; an Honorary Professor with the Institute for Resources, Environment & Sustainability at The University of British Columbia; and an Adjunct Professor with the Copenhagen Business School. At the University of Toronto, he is also Presidential Advisor on the Environment, Climate Change and Sustainability. Prof. Robinson’s research focuses on the intersection of climate change mitigation, adaptation and sustainability; the use of visualization, modelling, and citizen engagement to explore sustainable futures; sustainable buildings and urban design; the role of the university in contributing to sustainability; creating partnerships for sustainability with non-academic partners; and, generally, the intersection of sustainability, social and technological change, behaviour change, and community engagement processes.
This Open Student Forum follows Dr. Robinson’s public lecture on Wednesday evening:
Wednesday, September 26
7:30-9:00pm | Robert B. Schultz Lecture Theatre
St. John's College
University of Manitoba
$5 Advanced Tickets required
. Buy tickets here.
Conventional approaches to encouraging sustainability-oriented behaviour change focus on individual conscious choice, and are often based on a an information-deficit model that assumes that providing better information on the unsustainable consequences of behaviour will cause behaviour change. Decades of research in multiple fields has shown that this approach is not effective. Using some results from analysis of behaviour in the Centre for Interactive Research on Sustainability in Vancouver, this talk suggests that a social practice approach, recognizing the prevalence of unconscious and collective processes, may offer a more fruitful approach. I call this approach normalizing sustainability.
For a full list of events associated with Dr. John Robinson as the 2018 Samuel Weiner Distinguished Visitor, please see the University of Manitoba’s Sustainability website.