The University of Manitoba campuses and research spaces are located on original lands of Anishinaabeg, Ininiwak, Anisininewuk, Dakota Oyate, Dene and Inuit, and on the National Homeland of the Red River Métis. More
University of Manitoba
Winnipeg, Manitoba Canada, R3T 2N2
Professor, Norman Frohlich Professorship in Business Sustainability
Director, Chiu Centre for Business Serving Community
Business Administration Department
Room 658 Drake Centre
181 Freedman Crescent
University of Manitoba (Fort Garry Campus)
Winnipeg, Manitoba R3T 5V4
Dr. Bruno Dyck, a management and organizational theorist who joined the Asper School in 1990, is the inaugural Director of the Chiu Centre for Business Serving Community and holds the Norman Frohlich Professorship in Business Sustainability. His interests focus on examining and promoting best practices of business who truly serve community, and on Social & Ecological Thought (SET) management which is an approach to business that places people and planet ahead of maximizing profits. He also has ongoing research interests in the fields of business ethics, organizational change and learning, international development, and religious values and management. His research has been published in leading scholarly journals, including Administrative Science Quarterly, Academy of Management Review, and the Journal of Management Studies.
Dr. Dyck has taught a variety of courses in the School at the graduate and undergraduate levels. At the Ph.D. level he has taught the "Seminar in Organizational Theory," and has been involved as member and chair on numerous doctoral and master’s student committees. At the MBA level he has taught the sustainability module in the “Contemporary Themes in Business” course, and at the undergraduate level he has taught and helped to develop “Sustainable Business” and "Corporate Social and Environmental Responsibility”. The course he taught most often is “Management and Organizational Theory”. Dr. Dyck has co-authored several textbooks, including the award-winning textbook “Management: Financial, Social, and Ecological Well-Being” which was officially published in 2026 as in Open Education Resource (which means it is available for free to students), and “Organizational Behaviour: For a Better Tomorrow” (Wiley).
Dr. Dyck earned his Ph.D. in Business from the University of Alberta in 1990 with a dissertation entitled "A multiple rationalities model of transformational change: Understanding the ubiquity of change" to add to his Bachelor of Commerce (Honours) degree from the University of Manitoba. He was a founding co-chair of the ASAC OMT interest group and a past chair of its OT division, and has helped guide the visioning process for various not-for-profit organizations.
He has won international awards for his research, teaching, and textbooks, and recently for the documentary “Beyond Profit: Seeking Sustainability” which he executive produced., please feel free to visit his personal website if you would like more information on his publications and to download many of them.
In 2015, the United Nations identified 17 Sustainable Development Goals (SDGs) as a shared framework to address urgent global challenges, from poverty reduction to environmental sustainability. This scholar’s research advances knowledge and contributes to impact in the following SDG(s):
