Assistant Professor/ F. Ross Johnson Fellow
Marketing Department
Room 454 Drake Centre
181 Freedman Crescent
University of Manitoba (Fort Garry Campus)
Winnipeg, Manitoba R3T 5V4
T: 204-474-9324
F: 204-474-7545
hee.park@umanitoba.ca
The University of Manitoba campuses are located on original lands of Anishinaabeg, Cree, Oji-Cree, Dakota, and Dene peoples, and on the homeland of the Métis Nation. More
University of Manitoba
Winnipeg, Manitoba Canada, R3T 2N2
Assistant Professor/ F. Ross Johnson Fellow
Marketing Department
Room 454 Drake Centre
181 Freedman Crescent
University of Manitoba (Fort Garry Campus)
Winnipeg, Manitoba R3T 5V4
T: 204-474-9324
F: 204-474-7545
hee.park@umanitoba.ca
Dr. Park builds econometric models to solve challenging and practically important marketing problems. He is particularly interested in measuring how people’s consumption behaviors are influenced by other consumers through digital and social media. His most recent work was published at Marketing Science and his research has been cited in business media such as the Wall Street Journal.
Dr. Park received his Ph.D. (Marketing) from the University of Michigan at Ann Arbor. He has previously taught at the University of Connecticut. He has been at the University of Manitoba since 2021.
Park, Hee Mok and Puneet Manchanda (2015), “When Harry Bet with Sally: An Empirical Analysis of Peer Effects in Casino Gambling Behavior,” Marketing Science, 34 (2), 179-194. (Lead Article) - Marketing Science Institute Working Paper 13-111.
Park, Hee Mok and Joseph Pancras (2021), “Social and Spatiotemporal Impacts of Casino Jackpot Events,” forthcoming at Marketing Science.
Tae-Hyung Pyo, Jae Young Lee, and Hee Mok Park (2022), “The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good,”, forthcoming at Journal of Marketing Research.