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Upcoming sessions
Future dates
Future sessions of this program are to be announced. Sign up for our email newsletter to be the first to hear about program updates.
Overview and impact
As artificial intelligence reshapes competitive dynamics across industries, executive leadership requires more than technology adoption, it demands strategic repositioning. Many senior leaders face fundamental questions: How will AI change our sources of advantage? Where should we invest first? How do we lead AI transformation without fragmenting the organization or eroding trust?
AI for Competitive Advantage is an executive-level program designed for CEOs and senior leadership teams responsible for setting organizational direction in the AI era. The program reframes AI not as an IT initiative, but as a catalyst for business model innovation, value chain redesign, and sustained competitive advantage. Participants demystify AI through hands-on experience to inspire ideas on how AI alters decision speed, industry boundaries, customer experience, and the future of work.
Leaders develop a clear strategic view of where AI can drive growth, productivity, and differentiation. The program culminates in a customized AI integration playbook that aligns leadership roles, incentives, governance, and execution, providing a practical foundation for enterprise-wide AI transformation.
At the conclusion of the program, participants receive a Certificate of Completion from the I.H. Asper School of Business’ James W. Burns Executive Education Centre.
Learning outcomes
Through this program you will:
- Understand how AI is changing customer expectations, reshaping competitive advantage and challenging industry dynamics.
- Identify strategic AI opportunities across customer experience, operations, and the value chain.
- Define leadership roles and decision frameworks for AI adoption.
- Establish governance and accountability models for responsible AI use.
- Develop a customized, executive-level AI deployment playbook.
Participant profile
This program is ideal for CEOs, founders, and senior leadership teams responsible for enterprise strategy, organizational performance, and long-term competitiveness. It is ideal for executives who must align AI investment, leadership behaviour, and organizational change at the highest level.
We also offer this program as a custom solution designed specifically for your leadership team. Contact us to learn more.
Return on investment
For you
- Gain strategic clarity on where AI creates real competitive advantage.
- Improve confidence in AI-related investment and prioritization decisions.
- Strengthen executive leadership effectiveness in periods of rapid change.
- Develop a structured approach to guiding AI experimentation and scaling.
- Enhance credibility as an AI-literate, future-focused leader.
For your organization
- Faster, more informed strategic decision-making using AI-enabled insights.
- Clear alignment between AI initiatives, leadership roles, and business outcomes.
- Reduced risk through disciplined governance and accountability structures.
- Improved productivity and cost efficiency through targeted AI adoption.
- A defensible competitive position built on responsible, scalable AI integration.
Instructor
James Levy
Instructor, AI for Competitive Advantage: Executive Leadership Workshop
Biography
James Levy is a strategic advisor, entrepreneur, and AI practitioner known for helping business leaders adopt and scale artificial intelligence in ways that drive measurable competitive advantage. With deep expertise across generative, agentic, and workflow-based AI systems, James brings a uniquely practical lens—showing leaders not just what AI can do, but how to implement it in their operations without adding headcount, cost, or burnout. His work spans product strategy, automation, sales enablement, and organizational performance, making him a go-to voice for executives seeking clarity in an accelerated AI landscape.
A former corporate leader with experience at TELUS and multiple ventures, he blends lived experience with research-based practices to help organizations mobilize their teams and unlock meaningful adoption. His approach equips leaders with the literacy, confidence, and actionable playbooks needed to navigate disruption and build future-ready organizations.
Discover more
Contact us
James W. Burns Executive Education Centre
2nd floor
177 Lombard Avenue
Winnipeg, Manitoba R3B 0W5
204-946-0232
204-946-0262