Sales and marketing Specialist’s job duties differ depending on the size of the organization they work for. In general sales and marketing managers may be responsible for the profitability of products or services, customer retention, sales, sales forecasting, strategic planning, advertising/ promotion, market research/ customer needs assessment, media relations, event management, customer service, etc. (Adapted from alis).

Advertising account executives co-ordinate the day to day activities involved in planning and implementing print, electronic and social media advertising campaigns (Alberta Learning Information Services).

Occupational profile


Sales and Marketing Managers come from a wide variety of educational backgrounds. Some organizations prefer to hire someone who has post-secondary education related to business, plus several years of related experience. Experience may include customer service, social media, event planning, branding, etc. Some organizations require their marketing and sales managers to have post-secondary education related to the type of product or service that they offer (Alberta Learning Information Service).

Advertising account executives typically possess a post-secondary education in marketing or advertising. This can include either a two year diploma in marketing/advertising or a four-year bachelor’s degree in a commerce, marketing, management, business administration, economics, sociology or psychology (Alberta Learning Information Service).

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